Marcd is a hyper-multi-disciplinary design studio based out of Columbus, Ohio creating interactive environments, products, and identities in both physical and digital space.
Marcd is a hyper-multi-disciplinary design studio based out of Columbus, Ohio creating interactive environments, products, and identities in both physical and digital space. The studio was founded on the idea that a tailored experience can be crafted by strategically integrating multiple design methods.
Interior + Spatial Design
Experience design, signage and wayfinding, temporary and permanent installations, environmental design, interior / exterior architectural design.
Digital + Interactive
Interactive applications, Unity game design, sound design, responsive desktop and mobile websites, e-commerce, and blogs. User experience consulting, email marketing, ongoing maintenance, Squarespace, Shopify, WordPress, and Cargo development.
Design and development of digital and physical products with the capability of creating in-house prototypes and rendered concepts.
Graphic + Identity
Brand identity design and development, packaging, logo design, creative direction, naming, illustrations, infographics, and animations. Brand collateral includes packaging, stationary, business cards, album/book covers, posters, and more.
"According to a researcher (sic) at Cambridge University, it doesn't matter in what order the letters in a word are, the only important thing is that the first and last letter be at the right place. The rest can be a total mess and you can still read it without problem. This is because the human mind does not read every letter by itself but the word as a whole." - University of Cambridge
Marcd FL Typeface (FL is First Last BTW (BTW is By The Way)) was created as a result of this study to question the limits to which our eyes could adjust in order to efficiently make sense of scrambled text. In this case, it's a bit more difficult. Instead of scrambled, the letters are scribbled. We use the system sans-serif typeface to render the first and last letters and marcd's custom designed FL Typeface to renders the letters in between. See the JSFiddle for the scripts on how it works or follow the link to our github to download all of the files - including the FL Typeface