Marcd is a hyper-multi-disciplinary design studio based in Brooklyn, New York creating interactive environments, products, and identities in both physical and digital space.
Marcd is a hyper-multidisciplinary design studio based in Brooklyn, New York making things both digitally and physically. We work out of our apartment at an IKEA Linnmon desk. Marcd is two people. We don't have a studio but we can meet you anywhere or you can stop by if you'd like. We each have one phone, so you can call us too. We'd love to work together on whatever you're thinking about doing with your life.
Golden is computer generated client produced through Fron Warehouse. We had 14 days to create a brand identity, enviroment, and digital launch party for the created client, based on their needs and specific preferences.
---------------------------------------------------- The client generator for Golden read as follows: Hello Marcd! Golden is a(n) New Business based out of Chioggia that provides <17-year-olds with Professional Real Estate. We are looking to recreate our brand from our Historic style to a new style that is Athletic, Adventurous, and Proud. We are looking to create a new space that makes our clients feel Striking.
We received your identity guidelines and developed the following:
What colors are you drawn to? Beaver, Tropical Rainforest, and Timberwolf
What color do you not want to see? Neon Carrot
What is your architectural inspiration? The cladding of Alvar Aalto
What material are you drawn to? Denim
Consider where you want your brand image to fall between these opposing characteristics:
Simple or Intricate? Simple
Conservative or Extravagant? Conservative
Approachable or Authoritative? Authoritative
Necessity or Luxury? Luxury
We look forward to seeing what you come up with! xoxo ~ Golden