'We’re not different to be different; we’re different to be better'. Behrco is a full-service government affairs and lobbying firm run by Bill Behrendt. Behrco’s attitude is one of honesty and transparency. The bear logo is used to visually personify the company (and help with pronunciation), and the site is a translation of their straight-forward approach. In an industry saturated with unnecessary icons and endlessly scrolling pages, Behrco’s Internet identity is stripped down and direct in its purpose.