Golden redefines the professional real estate industry through an unconventional approach—focusing on adventure, knowledge-sharing, and youthful opportunity. The new business provides elevated workshops for youth with courses focusing on minimizing risk and optimizing cash flow. Golden is a brand that captures the delicate balance of simplicity and distinction. With their close proximity to the water, the logo references the profile of a sea urchin. It can stand alone as an individual mark or subtly tag along with the typography. For the launch party, we partnered with Recess to create a virtual environment of their physical location by developing a web-based game that allows players to experience the space.