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NYC design studio Marcd Mega Yacht Jake Pfahl Malu Marzarotto
NYC design studio Marcd Mega Yacht Jake Pfahl Malu Marzarotto
NYC design studio Marcd Mega Yacht Jake Pfahl Malu Marzarotto
NYC design studio Marcd Mega Yacht Jake Pfahl Malu Marzarotto
NYC design studio Marcd Mega Yacht Jake Pfahl Malu Marzarotto
NYC design studio Marcd Mega Yacht Jake Pfahl Malu Marzarotto
Megayacht is an LA-based clothing designer and artist. His clothing line is comprised of a range of clothing types that mix pop-art characters with high-end fashion labels. Since each collection is launched in limited releases, the site is password protected the majority of the time. As a way to engage with the audience, increase traffic while the site is locked, and encourage signups, the site features an arcade-style game. Players sail Betty and Bart across the sea jumping over obstacles along the way. The longer the player lasts, the faster the obstacles move across the screen. Scoring is based on duration and saved with the player's username, keeping track of high scores. The javascript-based game features custom-designed graphic elements, a custom typeface, and is fully responsive across all devices.