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NYC design studio Marcd Recess Drinks Jake Pfahl Malu Marzarotto
NYC design studio Marcd Recess Drinks Jake Pfahl Malu Marzarotto
NYC design studio Marcd Recess Drinks Jake Pfahl Malu Marzarotto
NYC design studio Marcd Recess Drinks Jake Pfahl Malu Marzarotto
NYC design studio Marcd Recess Drinks Jake Pfahl Malu Marzarotto
NYC design studio Marcd Recess Drinks Jake Pfahl Malu Marzarotto
We partnered with Recess to develop a digital party for the launch of Golden, a professional real estate brand. The game was designed to give users an alternative option to experiencing a launch party. With the real estate market's growing interest in developing applications that make it possible to virtually view spaces, the idea was to introduce the brand in a similar fashion—illustrating their capabilities in a provocative manner. The game poses questions about the possibilities of a virtual identity acting in place of, or being supplementary to the brick and mortar component. It also looks at the future of digital collaborations and marketing alternatives for reducing waste of both product and $$$. Thanks to Recess for their virtual donation.