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NYC design studio Marcd SNÜX Jake Pfahl Malu Marzarotto
NYC design studio Marcd SNÜX Jake Pfahl Malu Marzarotto
NYC design studio Marcd SNÜX Jake Pfahl Malu Marzarotto
NYC design studio Marcd SNÜX Jake Pfahl Malu Marzarotto
NYC design studio Marcd SNÜX Jake Pfahl Malu Marzarotto
NYC design studio Marcd SNÜX Jake Pfahl Malu Marzarotto
NYC design studio Marcd SNÜX Jake Pfahl Malu Marzarotto
NYC design studio Marcd SNÜX Jake Pfahl Malu Marzarotto
NYC design studio Marcd SNÜX Jake Pfahl Malu Marzarotto
SNÜX, pronounced 'snooks' (the ‘SNÜ’ for snug fit and ‘X’ for extreme conditions), is a contemporary ski brand using patented technology to create warmth-benefitting overboots. The SNÜX overboot is framed on the homepage as an interactive 3D-model to offer a close-up look at the boot and illustrate how the overboot is worn. Visitors can toggle between the interactive 3D-model and looped video within the frame. Other homepage features include scroll-based animations, parallax motion, carousel info section, and draggable instagram mentions. The site can be translated from English to French and currency can be changed from Dollar to Euro via a secondary navigation that hides on scroll to allow for more viewing area. As supplementary content, the SNÜX heatmap was modeled, rendered, and animated to create custom heatmap globes.