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Vasili
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NYC design studio Vasili Jake Pfahl Malu Marzarotto
NYC design studio Vasili Jake Pfahl Malu Marzarotto
NYC design studio Vasili Jake Pfahl Malu Marzarotto
NYC design studio Vasili Jake Pfahl Malu Marzarotto
NYC design studio Vasili Jake Pfahl Malu Marzarotto
Vasili is an NYC-based jewelry design studio founded by Bill Malkotsis that specializes in hand-woven chains. As a way of translating the artist's graffiti and BMX background, the site features an interactive graffiti application. Minimizing the navigation reveals a spray can icon that, when clicked, turns the screen into a drawable canvas. This application is designed to connect directly with the artist and create engagement amongst visitors by submitting and posting user designs. The overall presentation of the site is minimal to highlight the complexity of Vasili's hand-woven technique. 3D images were created as supplementary content to contrast the white of the website and social platforms.