marcd
Marcd is a hyper-multi-disciplinary design studio based out of Columbus, Ohio creating interactive environments, products, and identities in both physical and digital space.
Marcd is a hyper-multi-disciplinary design studio based out of Columbus, Ohio creating interactive environments, products, and identities in both physical and digital space. The studio was founded on the idea that a tailored experience can be crafted by strategically integrating multiple design methods.














































Services
Interior + Spatial Design
Experience design, signage and wayfinding, temporary and permanent installations, environmental design, interior / exterior architectural design. 

Digital + Interactive
Interactive applications, Unity game design, sound design, responsive desktop and mobile websites, e-commerce, and blogs. User experience consulting, email marketing, ongoing maintenance, Squarespace, Shopify, WordPress, and Cargo development.

Product
Design and development of digital and physical products with the capability of creating in-house prototypes and rendered concepts. 

Graphic + Identity
Brand identity design and development, packaging, logo design, creative direction, naming, illustrations, infographics, and animations. Brand collateral includes packaging, stationary, business cards, album/book covers, posters, and more.
︎
Verical Real(i)ty
Experience
In a dense city, one must go up to get away. A traditional “resort” provides an instance of civilization in an exotic location, of built form in the wild. A resort in a megacity is the opposite. It is an instance of the exotic within civilization, of the wild within built form. Vertical Real(i)ty is a resort which provides the city with the only amenity not already found there – an alternative to itself. The tower, spiraling 2,000 feet skyward, transitions from urban living to wilderness camping. A typical pencil tower layout is slowly dissolved through the introduction of large-scale indoor landscapes as the tower rises. Each environment becomes a new ground plane as detached glass elevators deposit inhabitants directly into a new world with a unique climate, vegetation, and use. High-rise apartments with interior corridor access become ‘free-standing’ condominiums with access through the environments. The subversion of the tower culminates in vertical campgrounds surrounding a core of transient units. Vertical Real(i)ty offers a new model of collective urban lifestyle, questioning ideas of shelter, ownership, and the urban condition. It is a tower in the city and a city in a tower. It is a resort in the concrete jungle and a resort in the rainforest, the tundra, the forest, the desert, and the beach. It is a resort for the city through an inversion of the urban condition. In collaboration with John Fleming & Simon Beskitt


Title: Vertical Real(i)ty 
Client: Marcd Concept in Collaboration with Simon Beskitt & John Fleming 
Year: 2018
Design: Marcd, Simon Beskitt, John Fleming
Tags: experience design, architecture, interior design, motion graphics