The Modelo Fighting Spirit Collections features 5 co-branded capsule collections representing the Fighting Spirit of Los Angeles, New York, Austin, Chicago and Miami.
With collections set to drop periodically throughout the year, the site was designed around the suspense of counting down to upcoming drops. An index follows the user throughout the site which links to the five collections and counts down towards each launch.
The collections page features a carousel that plays up the anticipatory nature of the drop. By cycling through the five drops, the collection will either show greyed out – identifying an upcoming drop, or display the rendered image when the drop is live. The product outlines show just enough to hint what the collection contents might be.
Pieces are made in a limited quantity and are produced during the sweepstakes. For visibility, each item is 3D modeled and featured in an interactive module on the collection page. By toggling the thumbnails, the user can rotate and view the item in it’s entirety before they are complete.
A map highlights the various regions each collection represents across the United States with a brief overview of the studio. Keeping in line with the Modelo brand, a subtle background texture follows the user with gold accents throughout and Modelo’s serif typeface.
Tommy Rizzoli is a photographer based in NYC with a focus in conceptual portraiture and fashion. The goal of the site was to clearly showcase the quality of his photography while visually communicating the essense of his personality.
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