3d house icon 3d computer icon 3d world icon

SNÜX is a contemporary ski brand using patented technology to create warmth-benefitting overboots. Interactive 3D models and scroll-based animations drive the user through informational story-telling.

Web Design

The SNÜX brand is a complex synthesis of minimal aesthetic and technical design. The site's primary goal is to guide the user through each page while educating about the product's technical benefits and highlighting its innovation. By using interactive 3D elements and responsive animations, the site delivers an engaging experience that spotlights the boot's key features throughout.

Home storytelling experience with Interactive 3D component
Web design for 3D modeled boots
mobile web design of 3d modeled boots
Scroll-based variant fanning
mobile web design of 3d modeled packaging
Desktop web design of 3D modeled packaging
Scroll-based product image rotation
web design for custom popup module with 3d content
Educational carousel modal highlighting the research

Users have the ability to interact with the 3D product asset. Through rotation and zoom, the product details can be examined and the over-shoe can be previewed on the boot itself. This use of technology further extends the product's technical core. SNÜX Overboots are available in four colorways, and are all accessible from a single page to optimize conversion. Variants are toggled by clicking the boot thumbnail in the grid, which triggers its corresponding render inside of the product frame.

Product page web design with 3D modeled product
Mobile view of product web design with 3D model
3D product variants

The product was 3D modeled in Blender to produce an interactable file for the web that was true to its texture and details. Complimentary elements like the heatmap spheres were used as iconography to add emphasis to the heat-retaining nature of COZYTECH®.

Home page web design featuring interactive 3D model
Interactive 3D module with video toggle
3D model screenshot of boot in blender
Screenshot of boot in Blender
multi-color heatmap
3d modeled globes with multi-color heatmap texture
3D modeled globes with heatmap texture

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