SNÜX is a contemporary ski brand using patented technology to create warmth-benefitting overboots. Interactive 3D models and scroll-based animations drive the user through informational story-telling.
The SNÜX brand is a complex synthesis of minimal aesthetic and technical design. The site's primary goal is to guide the user through each page while educating about the product's technical benefits and highlighting its innovation. By using interactive 3D elements and responsive animations, the site delivers an engaging experience that spotlights the boot's key features throughout.
Users have the ability to interact with the 3D product asset. Through rotation and zoom, the product details can be examined and the over-shoe can be previewed on the boot itself. This use of technology further extends the product's technical core. SNÜX Overboots are available in four colorways, and are all accessible from a single page to optimize conversion. Variants are toggled by clicking the boot thumbnail in the grid, which triggers its corresponding render inside of the product frame.
The product was 3D modeled in Blender to produce an interactable file for the web that was true to its texture and details. Complimentary elements like the heatmap spheres were used as iconography to add emphasis to the heat-retaining nature of COZYTECH®.
Tommy Rizzoli is a photographer based in NYC with a focus in conceptual portraiture and fashion. The goal of the site was to clearly showcase the quality of his photography while visually communicating the essense of his personality.
AVEC is an NYC-based all-natural mixer with five unique flavors. The web experience features dynamic product templates with 3D modeled scenes that immerse the user in the worlds of each flavor.