Therapy Notebooks is a curated tool that provides an approachable and practical framework for users to become self empowered with scientifically-proven exercises and prompts. The site and identity creates a cohesive environment around the experience of journaling within the notebook.
The digital identity of Therapy Notebooks is one that emulates the tactile and personal nature of the tool itself. Extending the brand to the digital space involves a considered approach to how the notebook is experienced when it's not being held. Through a balance of cool and rich tones, text and photography, the digital product compliments its physical self. An index is included above the footer of each page to navigate through the various sections as one would do with the notebook’s physical index.
Therapy Notebooks connect deeply with those who use it. For the identity to be as impactful, the color palette, typography, and photography are each thoughtfully positioned to evoke a familiar feeling—striking a balance between beauty and science. The logotype is a simple variation of the brand typography for clarity and consistency. The logomark features a seamless connection between the brand's initials that provides a secondary logo for use in alternative settings like social media and the mobile website.
Long Day is a streetwear clothing and lifestyle brand developing contemporary fashion that reflects the close-knit community of its creators. The identity is an extension of this community.
Tommy Rizzoli is a photographer based in NYC with a focus in conceptual portraiture and fashion. The goal of the site was to clearly showcase the quality of his photography while visually communicating the essense of his personality.