Tommy Rizzoli is a photographer based in NYC with a focus in conceptual portraiture and fashion. The goal of the site was to clearly showcase the quality of his photography while visually communicating the essense of his personality.
A highly saturated color palette is paired with a cream background for balance. Brightly-colored elements such as the filters are paired with netural tones for contrast. A variable grid was created to avoid redundancy when scrolling through the archive of work. This variable grid was created with an immense amount of flexibilty for Tommy to experiment with layouts in the custom CMS.
The Dark Room explores a digital darkroom in which the user can develop in-progress or alternative works. This is a place for Tommy to showcase photographs that aren’t displayed in the site's primary work archive, but that reflect the process of his work. Initally, all photos are hidden with a pink tint and blur, mimicking the hue and blur of photos developing in a traditional darkroom. When clicking on an image, the photo fades into its true color.
A photo editor module is placed on the About page to add interactivity. This is a place where the user can interact with Tommy’s photos and run them through primitive filters, similar to a rudimentary photo-editing program.
Tommy’s name is used as an intro loader as well as a unifying graphic element throughout multiple components. Remnants of the nameplate, when not visible on the work page, are revealed in the top navigation bar. When selecting an image to view it in full-screen, the name switches to pink as a graphic watermark. The remainder of the bottom portion of the name is also visible in the footer, framing the content in the middle, and oscillating foreground and background.
AVEC is an NYC-based all-natural mixer with five unique flavors. The web experience features dynamic product templates with 3D modeled scenes that immerse the user in the worlds of each flavor.
Rù is a functional beverage with a contemporary, health-conscious twist on traditional Asian drinks. Each element of the brand is aimed to communicate this updated approach in a way that stays true to the authenticity of its traditonal roots