Vasili is an NYC-based jewelry design studio founded by Bill Malkotsis that specializes in hand-woven chains. The site blends the craft of his jewelry with an interest in graffiti.
A minimal aesthetic was chosen to highlight Vasili's highly complex hand-woven technique. As a way of translating the artist’s graffiti and BMX background, the site features an interactive graffiti tool. Minimizing the navigation reveals a spray can icon that, when clicked, turns the screen into a drawable canvas. The site's interactive canvas promotes user engagement by allowing users to become graffiti artists themselves over the site's gridded product photography.
The collection was photographed and placed on 3D models as supplementary product photography. The bright silver over the gloss black texture of the models added exaggerated contrasts to showcase the jewelry in a surreal environment.
Long Day is a streetwear clothing and lifestyle brand developing contemporary fashion that reflects the close-knit community of its creators. The identity is an extension of this community.
Tommy Rizzoli is a photographer based in NYC with a focus in conceptual portraiture and fashion. The goal of the site was to clearly showcase the quality of his photography while visually communicating the essense of his personality.