Windows float over mouse-based, interactive typography. The windows give users a quick preview of the agency via an overview, hours, contact, services, and screenshots.

The membership experience adds a layer of engagement where users can become initiated into Better Half's secret society after solving the riddle and receiving a role. Once initiated, they can receive member-only content.

The Secret Society acts as the journal which displays the agency's editorial content. This content is broken up into rooms through the society's facade amongst hidden tunnels and staircases.

The structure of the site uses the agency name as a way to organize content into two halves. Work and info content is broken into frames. Each frame is a container for portfolio case studies, services, and details.