Chillbies
Concrete Advertising for Chillbies transforms typical sidewalk slabs into a canvas for permanent, low-cost OOH marketing. Because these slabs are rarely protected from the elements and often subject to high traffic, their environment can inject a sense of vernacular that differentiates each slab and ties product to location. There's no better way to be reminded that you need a pair of Chillbies than stomping on the ad in your cracked Crocs.
A website of responsive slabs poured to form a communal sidewalk.
The user interface is a cross between a construction document and a product detail page. Users can customize their slab based on environment, weather, water / cement ratio, product size, and product type. Each slab is cast based on user inputs and added to the communal sidewalk in realtime through a custom API.
Dimensions of the communal sidewalk are optimized for a mobile experience. Users have the ability to view the sidewalk at an angle or straight on. As slabs pass through the viewport, the HUD updates with the slabs details to inform the user how and where each slab was created.
The navigation bar dynamically adjusts to the user's state, and houses multiple functionalities within its low-profile.